Email list building is the process of growing a subscriber list which can be a marketing lifeline to your organization. The old saying “The money is in the list” could not hold truer in today’s marketing efforts. Imagine if you actually were in possession of a targeted list of hot buyers. So, you could extend offers to them each time you have a brand-new offer. A list is a sure cash generator when you need revenue the most.
You could really develop a targeted list of potential buyers who have a need for what you have to offer. For instance, here is an excellent example — apple.com. When you download and install the complimentary iTunes player and the Quicktime software program from their website, they ask for your name and email so they can keep timely music offers in front you on a regular basis!
Nonetheless, just slapping a form on your website will not guarantee you a strong list building platform. You will need to do some research. In order to build a strong list building process.
Email List Building
To start, you will need a lead magnet! What is a lead magnet? Great question, this is an offer you provide your target audience which speaks to their greatest issue(s). Ideally, this is a product you give them for free in exchanged for their first name and email. It needs to be placed on each web page on your website, which speaks to their core issue. By doing this, you assure your target receives your offer and you receive a new qualified lead!
If you are to do proper email list building you need to be clear as to the worth of the download for the prospect. Also, you should describe the benefit of your freebie. This will encourage them to take you up on your offer. It will also entice them to ask themselves tough questions about their need and how they can measure the worth of the information you are providing them.
You may want to provide video detailing the entire offering. A lot of prospects these days are more likely to watch a video instead of reading an article. This is the YouTube affect in the marketplace today.