Let Them Know You’re There

Tell Them You Know They're There

Advertising without the internet may not seem like the wisest strategy in an age where the world seems to happen online. However, there is no doubt that the internet is one of the most crowded forums in the world for advertising, and finding space for publicity where it will actually be seen is no easy trick. As a result, it is important to have a strategy for offline marketing. Being able to promote your product is essential, whatever the size of your business.

How you go about this is up to you, and depends what kind of budget you have. If the internet fell silent all over the world tomorrow, then many of the bigger companies would shrug their shoulders and buy more advertising space in newspapers and on TV, but not everyone can afford to do that. You could go around sticking flyers everywhere they were visible, but in many places that is against the law. So you sometimes have to be original in how you place advertising.

A flyer drop, posting advertisements through doors, may well get your brand seen, but it will not necessarily amount to much, as people have become inured to what they consider to be “junk mail”. Instead, you need to think of a way to catch people’s attention and, when they are caught, put your case to them in a convincing way. If you can do it without annoying them you may well be on to something. It’s not an easy thing to do.

About Rodney Noran

Hi, my name is Rodney (Rod/Okieaphil) Noran. I’m a long time fan of technology. I love this stuff. It is my hobby and if it makes me a living all the better. I was born in the small township of Blackwell Oklahoma. So, I’m an Okie through and through. You know Boomer Sooner! Oklahoma, where the wind comes sweeping down the plain… The reason for this there are no trees none, nothing but flat land. Thus, the average wind speed in Oklahoma is 17.8 miles per hour. So, gentleman no toupees 😉 Seen men go bald in seconds in Oklahoma LOL. Here are things I like… I like sports, especially Oklahoma sports! I like people who strive to be just and have integrity. I like music of all kinds. I like to meet new people. I like to talk about creation. I like astronomy. I like coffee… (extremely well) I like conspiracy theories of all shapes and sizes.

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