A Big Fish In A Small Pond

Big Fish Small Pond

To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot less money than going further and wider. You can also gain the full attention of a smaller number of people, rather than barely registering with thousands. Concrete attention is what you are looking for in a potential customer.

This is not a lack of ambition, it is playing the percentages. If you wish to one day be a big company, throwing all your money away upfront to try and stir the attention of a marketplace that has plenty of other contenders clamoring for it is not a sound strategy. Becoming number one in your locality gives you a chance to diversify into neighboring territories before eventually becoming a feature on a more national stage.

It is important to be conscious of what will work for you. Ambition is a fantastic thing, but you do not want to get confused between ambition and recklessness. Business needs to be done in full awareness of what you need to do to be successful. There’s plenty of time to reach for the stars, so you should look to build a decent ladder before you try. It’s not aiming low, it’s being aware of what is possible and making sure you grab it.

About Rodney Noran

Hi, my name is Rodney (Rod/Okieaphil) Noran. I’m a long time fan of technology. I love this stuff. It is my hobby and if it makes me a living all the better. I was born in the small township of Blackwell Oklahoma. So, I’m an Okie through and through.

You know Boomer Sooner! Oklahoma, where the wind comes sweeping down the plain… The reason for this there are no trees none, nothing but flat land. Thus, the average wind speed in Oklahoma is 17.8 miles per hour. So, gentleman no toupees 😉 Seen men go bald in seconds in Oklahoma LOL.

Here are things I like…

I like sports, especially Oklahoma sports!
I like people who strive to be just and have integrity.
I like music of all kinds.
I like to meet new people.
I like to talk about creation.
I like astronomy.
I like coffee… (extremely well)
I like conspiracy theories of all shapes and sizes.

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