Trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs and being a visible presence it is possible to show that you are a relevant company with a lot to offer, and to make valuable contacts which may be beneficial to you later on. Getting a stand at any local trade fair is a good place to start your marketing push.
Trade fairs are fairly unvarnished in what they aim to do and how they go about it. The clue is right there in the name, the idea is to get people doing business. By being a visible presence you can persuade people to find out more about you, and convince them to spend some of their money with you. Walking around the room at a trade fair is one way to get more ideas on how you can connect with an audience, too.
It helps if you are prepared to let your charisma shine out. If you happen to think that you are low on charisma, ensure that a company employee who has more charisma is on the stand at all times. It’s unbearably corny – and even more unbearably true – that being smiled at makes people more likely to do business. This works, as long as the smile is more along the lines of “we’re a fun company and we’d like to work with you” than “I’m sitting here because I’m not sure I can pay the mortgage this month”.