A Referral Letter A Big Leg Up!

Referral Letter

A referral letter or sometimes called a letter of reference is an excellent tool to have in your arsenal when building your referral marketing system. You should always remember you give yourself a greater opportunity of landing the sale if you’re riding the coat tails of someone your prospective client already knows and trust. So, having a referral letter is a big leg up in the sales process.

But, the question arises, “What should a good referral letter contain?” What, indeed! I found a great article covering this topic very well. The author even included a couple of examples for you. The author’s name is Ali Hale, here’s an excerpt with a link to the article!

Referral Letter Structure

The exact structure of a reference letter will differ slightly depending on the type of reference it is, but this is a good basic outline:

  1. As with any business letter, you should end appropriately; “Yours sincerely” when you are writing to a named recipient, and “Yours faithfully” when you do not know who will be receiving the letter.

…via Writing a Reference Letter (With Examples) – Daily Writing Tips

Ali also included several things to exclude or not to talk about in the referral letter. Make sure that you avoid:

  • Spelling mistakes, sloppy writing or typos: this letter is hugely important to the candidate, and you should take care to make it look professional.

…via Writing a Reference Letter (With Examples) – Daily Writing Tips

So, as you craft your referral letter make sure you include all the suggest paragraphs, but remember each type of reference letter is different and will need to contain unique content to be successful. One of the best practices, if you can get your reference to doing so, would be their willingness to be contacted by your prospect. If you can get your references doing this then you have real gold in your hands, and you’ll close many deals.

Of course, you’ll want to have a number of references who are willing to do so. This way you will not wear any of your references out in the referral letter process. Well, good luck! Remember I would love to hear what you thought of today’s article! You can comment below, why not do so?


About Rodney Noran

Hi, my name is Rodney (Rod/Okieaphil) Noran. I’m a long time fan of technology. I love this stuff. It is my hobby and if it makes me a living all the better. I was born in the small township of Blackwell Oklahoma. So, I’m an Okie through and through. You know Boomer Sooner! Oklahoma, where the wind comes sweeping down the plain… The reason for this there are no trees none, nothing but flat land. Thus, the average wind speed in Oklahoma is 17.8 miles per hour. So, gentleman no toupees 😉 Seen men go bald in seconds in Oklahoma LOL. Here are things I like… I like sports, especially Oklahoma sports! I like people who strive to be just and have integrity. I like music of all kinds. I like to meet new people. I like to talk about creation. I like astronomy. I like coffee… (extremely well) I like conspiracy theories of all shapes and sizes.

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