A referral letter or sometimes called a letter of reference is an excellent tool to have in your arsenal when building your referral marketing system. You should always remember you give yourself a greater opportunity of landing the sale if you’re riding the coat tails of someone your prospective client already knows and trust. So, having a referral letter is a big leg up in the sales process.
But, the question arises, “What should a good referral letter contain?” What, indeed! I found a great article covering this topic very well. The author even included a couple of examples for you. The author’s name is Ali Hale, here’s an excerpt with a link to the article!
Referral Letter Structure
The exact structure of a reference letter will differ slightly depending on the type of reference it is, but this is a good basic outline:
- As with any business letter, you should end appropriately; “Yours sincerely” when you are writing to a named recipient, and “Yours faithfully” when you do not know who will be receiving the letter.
Ali also included several things to exclude or not to talk about in the referral letter. Make sure that you avoid:
- Spelling mistakes, sloppy writing or typos: this letter is hugely important to the candidate, and you should take care to make it look professional.
So, as you craft your referral letter make sure you include all the suggest paragraphs, but remember each type of reference letter is different and will need to contain unique content to be successful. One of the best practices, if you can get your reference to doing so, would be their willingness to be contacted by your prospect. If you can get your references doing this then you have real gold in your hands, and you’ll close many deals.
Of course, you’ll want to have a number of references who are willing to do so. This way you will not wear any of your references out in the referral letter process. Well, good luck! Remember I would love to hear what you thought of today’s article! You can comment below, why not do so?