Know Your Customer

Know Your Customer

Marketing comes in for a lot of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably switched over when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on again. In fact, many of us tune out when a certain ad comes on and it is only on the 20th viewing that we stay alert enough to remember what the advertisement is for. If you are on a budget for marketing, this is exactly the kind of response you do not want.

Knowing your customer is an essential rule of marketing. Most businesses cannot claim to appeal to everyone equally. Think about it – does your product or service strike you as the kind of thing that a 79-year-old woman will find useful in exactly the same way that an 18-year-old boy will? If it does, then you have a sure-fire winner, and your marketing campaign should be a cakewalk. But most products and services appeal to a specific market, and it is to them that you need to reach out.

If you have a product that is perfect for young male professionals, then it is best not to run radio advertisements during office hours – see if you can get them during the afternoon “drive time” period. If it appeals to seniors, then you should probably avoid advertising it during a live rock show. It is about getting your message into the eye line of the largest number of people and getting value for money in doing so.

About Rodney Noran

Hi, my name is Rodney (Rod/Okieaphil) Noran. I’m a long time fan of technology. I love this stuff. It is my hobby and if it makes me a living all the better. I was born in the small township of Blackwell Oklahoma. So, I’m an Okie through and through. You know Boomer Sooner! Oklahoma, where the wind comes sweeping down the plain… The reason for this there are no trees none, nothing but flat land. Thus, the average wind speed in Oklahoma is 17.8 miles per hour. So, gentleman no toupees 😉 Seen men go bald in seconds in Oklahoma LOL. Here are things I like… I like sports, especially Oklahoma sports! I like people who strive to be just and have integrity. I like music of all kinds. I like to meet new people. I like to talk about creation. I like astronomy. I like coffee… (extremely well) I like conspiracy theories of all shapes and sizes.

View all posts by Rodney Noran →

Leave a Reply