When you’re marketing your organization, the main one factor you may be certain of is you want the general public to consider you because the only company they would like to arrived at inside your sector. What this means is putting yourself over the competition, which by itself could be a tricky proposition. Clearly you trust your organization, but you’re biased. How can you convince somebody who has no vested curiosity about providing you with money to proceed and just do that, rather than likely to another company?
The truth is individuals have freedom, and can choose from companies by knowing them on their own merits. This leads some companies to operate hostile ads, positively attacking their competitors in some way. It’ll usually be somewhat subtle, but it’s usually completely graceless. The concept that you are able to convince individuals to choose your products by letting them know that it’s “better than that other company’s product” is fairly misguided. Let’s say you sell your organization by referencing another, instead of speaking about all of the excellent achievements yours does, it is a dangerous strategy.
Aside from other things, you risk being attracted right into a tit-for-tat war with another company, who’ll most likely find things that they’ll attack about yours. This can be a pointless situation to stay in, because it enables you to look immature and crude when by concentrating on your good points you may be selling yourself much more effectively.